Green products are products or services that are made with environmentally friendly materials, processes, and practices. They are often made from recycled materials and are generally energy-efficient. They also produce less CO2 emissions than traditional products, and are free of ozone depleting chemicals and toxic compounds.

Almost all products have some environmental impacts, including extraction and use of natural resources and release of wastes and emissions. These effects can be significant, and a growing number of managers realize that they must take environmental issues into consideration when making decisions about which products to buy or sell.

Managers can use a variety of environmental indicators, such as life-cycle assessment (LCA), to measure the greenness of their products. This helps them to determine the best product for a given market and avoid unintended consequences. However, many managers still rely on a simplistic thinking about greenness, which is that a product can be called green if it performs well in one or more product attributes.

It is important to consider several aspects before buying a green product, such as its cost, performance, and availability. For example, a green cleaning product may not be as effective as a traditional cleaning product, and it may be hard to find in stores.

If a company makes a green product, it must invest in new manufacturing technology and equipment. This can be expensive and requires extensive research to create a green product that is not only environmentally friendly but also works well.

Another major consideration is the energy used to manufacture and deliver the green product. This can affect the environmental impact of a green product, especially if it is transported long distances.

In addition, a green product must be manufactured in a way that reduces the use of fossil fuels and other harmful materials. This can be difficult, and it is sometimes impossible.

The production of green products can be more costly than the production of traditional products. This can make them more expensive to purchase or promote.

It is also necessary to have a standard process and quality control standards for green products, which can be difficult to achieve in the current industry. Despite this, some companies are making efforts to establish green standards and quality control.

There is also a growing interest in how consumers’ perception of green products could influence their purchase intentions and GPI [3, 38]. This study used bibliometric methods to analyze the green products research published from 1964 to 2019. The data analysis showed that researchers have significantly developed in this area in the last 14 years.

Hence, it is important to develop green products that are environmentally sound and that meet the needs of consumers in the future. Moreover, the green product strategy must be consistent with a company’s overall marketing and sales strategy.

A bibliometric analysis of the green products literature is essential for understanding how the field has progressed over time and to identify potential areas for further research. It can also help in identifying the most productive journals, authors, and institutions in the area of green products. This will enable researchers and marketers to minimize their effort in accessing avenues where most of the green product-specific research has been published, and to seek collaborations and expert opinion on modifications or development.