Dental marketers are a group of professionals who use marketing strategies to help dentists attract and engage patients. They can assist with creating a marketing plan, managing online reviews and boosting social media engagement. They also use software to track website traffic and leads, helping dental offices stay up to date with industry trends.

Developing an effective internet marketing strategy for dental practices can be daunting. There’s a lot to consider, from local SEO tactics to optimizing your Google My Business (GMB) listing and website. Digital marketing offers a number of benefits, including the ability to target patients already looking for your services, as well as easy-to-use data that helps you determine your return on investment.

Effective Strategies for Dental Marketers

One of the most effective dental marketing ideas involves implementing a referral bonus system for existing patients. This could include a discount on dental services or even free swag for those who refer a friend to your practice. Other dental marketing ideas include setting up social media accounts and posting helpful content on them to attract new patients. This may involve answering common questions about oral health such as how diet aids dental health or whether bad breath is a sign of tooth decay, or it might feature videos of satisfied clients talking about their experiences at your practice.

Using email, text and SMS messaging to engage with current and prospective patients is another way of attracting and engaging new patients. Unlike traditional marketing methods, digital campaigns are relatively cheap to implement and allow you to monitor their success through analytics tools.